Tools of the T-Shaped Marketer

What is a T-shaped marketer and what marketing tools do they use for the best results for your business?

A T-shaped marketer has expertise in a selection of digital marketing strategies. They have a broad knowledge of a number of strategies enabling them to offer a variety of services (the horizontal part of the “T”). However, they specialize in a couple of strategies for which they have in-depth knowledge (the vertical part of the “T”).

But which marketing tools are used in these strategies? Read on to find out which tools T-shaped marketers use for marketing success.

Tools of the T-Shaped Marketer

Infographic: Tools of the T-shaped Marketer

Content Marketing

Creates and distributes valuable, relevant, and consistent content
Blogs, articles, videos, podcasts, photos, infographics, etc.
Establishes expertise, promotes brand awareness, and keeps your business top of mind

Email Marketing

Uses email to promote your business’s products or services
Influences customers to provide their email address to add to a mailing list
Promotes a business’s products and services, and incentivizes customer loyalty

Data & Analytics

Comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives
Conducted via statistics, predictive modeling, and machine learning
Determines ROI of marketing efforts and shows failing concepts

Paid Media

Promotes their content through sponsored social media posts
Displays ads, paid search results, video ads, pop-ups
Expands brand reach to get more clicks and generates more traffic

Search Marketing

Gain online presence and traffic via paid and unpaid strategies on search engines
Improve search engine optimization (SEO) and pay-per-click (PPC)
The higher you rank on the SERPs, the more traffic you’ll get to your website

The use of social media and social networks to market a company's products and services
Following target audience, using influencers, linking to websites and eCommerce
Engage with existing customers, reach new ones and promote desired culture, mission, or tone

Ecommerce Marketing

Driving awareness and action toward a business that sells its product or service electronically
Use social media, digital content, search engines, and email campaigns to attract visitors
To attract customers and facilitate purchases online

Customer Loyalty Programs

Recognizes and rewards customers who purchase or engage with a brand on a recurring basis
Provide points or perks, and graduate customers to higher levels of loyalty the more they buy
The customer becomes a more regular consumer or a brand promoter

Press Releases

Advertisements as a news article or story in a newspaper, magazine, or online publication
Written by businesses or marketing teams and distributed to several publications
The business gains valuable PR and increased brand awareness

Event Marketing

The engagement of a brand's representatives at promotional events.
Networking events, conferences, seminars, speaker presentations, workshops, trade shows and expos, parties, competitions, and awards
Increased brand and product exposure reaches the target audience and boosts sales

With this plethora of marketing tools, T-shaped marketers provide you with an A to Z marketing strategy. Their in-depth knowledge and expertise on specific tools can feed into your existing strategy to suit your KPIs for maximum success.